That gap between what is published and what you will actually pay is the whole story with Just Play, and it is worth understanding before you sit through a demo. This is not a knock on the company. Just Play is a genuinely good product doing a job most software in this category does badly. But you cannot budget for something you cannot price, so here is everything that is actually knowable in 2026.
Does Just Play publish pricing?
Not for the team platform. The basketball product page describes four suites, Team, Scouting, Analytics, and Front Office, and every path from that page ends at "request a demo." The about page leads with a 1,400-plus team customer count and a Nate Oats quote, not a rate card. Neither page carries a dollar figure.
The one exception is My Just Play, a separate, self-serve product aimed at the individual coach. Its pricing page is public and looks like this:
| My Just Play tier | Published price | What you get |
|---|---|---|
| Basic (monthly) | About $13 to $15 per month | Playbook builder, terminology, unlimited diagrams, playsheet printing |
| Basic (annual) | About $120 per year | Same as monthly, billed yearly |
| Pro (monthly) | About $20 per month | Everything in Basic plus video library with 5GB storage |
| Pro (annual) | About $180 per year | Presentations, game plans, installs |
Both tiers are explicitly single-user. One coach account, no player accounts. There is a 14-day free trial. That is the entire published price surface of the Just Play universe.
If you are a high school assistant who wants a clean digital playbook for yourself, this is a real answer and a cheap one. If you are an athletic director trying to line-item a program contract, it is not.
What Just Play actually is, and what it is not
This matters more than the price, because the most expensive purchasing mistake is buying the wrong category.
Just Play is a distribution and accountability layer. Its core job is taking the coaching content you already produce, plays, scouting reports, game plans, install decks, video clips, and getting it onto your players' phones in a form they will actually open. Then it closes the loop: it quizzes players on what you sent, tracks who read what, and puts usage on a leaderboard so a staff can see who is preparing and who is not.
That last part is the differentiator. Most coaching software tells you about the opponent. Just Play tells you about your own team's preparation. The quiz and usage-tracking features are documented in the company's own help center, and they are the reason staffs that adopt it tend to keep it.
What Just Play is not is an analysis engine. It does not generate play-type efficiency data. It does not auto-tag film. It does not tell you that an opponent's point guard shoots 24 percent going left off a ball screen. You still need a source for the numbers that fill your scouting report, and a place to store and cut your video. Just Play sits downstream of both.
Here is the honest division of labor:
| Job | Just Play | What you still need |
|---|---|---|
| Build the playbook | Yes | Diagramming can be done in-app or imported |
| Distribute to players | Yes, this is the core strength | Nothing |
| Prove players studied it | Yes, quizzes and usage tracking | Nothing |
| Store and clip game film | Partial, video is integrated from elsewhere | A video platform |
| Produce opponent tendency data | No | A data source or manual tagging |
| Auto-generate stat breakdowns | No | A tagging service or analytics vendor |
What drives your quote
Since there is no list price, it is more useful to know the variables the salesperson is pricing against. From how the product is structured and how comparable platforms in this category are sold, these are the levers:
Level of competition. A Division I men's basketball program and a small-college or high school program are not on the same sheet. Vendors in this category price to institutional budget, not to cost of delivery.
Seat count, split two ways. Coach seats and player seats are usually counted separately, and the coach seats are the expensive ones. A five-coach staff with a 15-man roster prices very differently from a two-coach staff.
Which suites. Team Suite alone is the cheapest configuration. Adding Scouting, Analytics, and Front Office each move the number. A front-office module aimed at roster and personnel management is priced for programs with staff to use it.
Contract length. Multi-year commitments are the standard discount lever across this entire category, typically in the 10 to 20 percent range per year on a two- or three-year deal.
Whether you came through a group. Conference and association deals exist. Just Play has announced partnerships at the association level, and if your program falls under one, that group's terms govern, not a fresh negotiation. Ask about this before your first call, because it is the single biggest price variable you can control.
One more variable worth naming: timing. Software in this category is sold on an academic and season calendar, and the negotiating leverage is not constant across the year. A vendor closing a quarter or trying to land a program before its season starts has more reason to move than one talking to you in November, when you have already committed to whatever workflow you are running. If your budget cycle allows it, start the conversation early and be visibly willing to defer a year.
Where Just Play is clearly the better buy
Be honest about this: if the problem you are solving is that your players do not know the game plan, Just Play is a better purchase than more analytics. Buying deeper opponent data when your team has not read the scouting report you already produced is spending money on the wrong end of the pipeline.
Just Play is the right call when:
- You have a real staff producing real content and no reliable way to get it to players.
- You are losing possessions to blown coverages and missed personnel calls, not to bad information.
- You need evidence of who is preparing. The accountability data is genuinely hard to replicate any other way.
- You are at a level where a full roster of players will actually use a team app.
Where it is not the right line item
- You are a one-coach operation. My Just Play at $120 to $180 per year does the playbook job. Do not buy a team platform to solve a single-coach problem.
- Your bottleneck is information, not distribution. If your scouting reports are thin because you do not have the data to fill them, a distribution layer makes thin reports travel faster. That is not progress.
- Your budget is small enough that one quote-only vendor will consume it. In that case, build from published-price products first so you know what you are spending before you spend it. Hudl publishes club basketball tiers at $400, $1,000, and $1,600 per team per year, and you can plan against those numbers today without a call.
How to run the pricing call
Do three things. First, ask for the price of Team Suite alone, before any add-ons, so you have a floor. Vendors quote bundles by default. Second, ask explicitly whether a conference, state association, or league agreement covers you, and get the answer in writing. Third, ask what happens at renewal, specifically whether the quoted rate is a first-year rate and what the renewal escalator is. Quote-based vendors frequently discount year one, and the second-year number is where budgets break.
Also ask for the seat definition in writing. "Unlimited players" and "unlimited coaches" mean different things in different contracts, and a staff that grows by two assistants can trigger a tier change you did not budget for.
The pattern worth noticing
Just Play hides its team pricing for the same reason nearly every vendor in basketball coaching software does: budgets vary wildly by level, and a published number would either leave money on the table with well-funded programs or scare off everyone else. It is a rational business decision. It is also why coaches spend hours on demo calls just to learn whether something is affordable.
HoopBrief runs the opposite way on purpose. Pricing is published: $9.99 per month for Starter, $999 per month for Pro. You sign up yourself, no demo, no sales call, no quote. Ask a matchup question and you get a decision-ready brief in about five seconds, built from NBA play-by-play and tracking data, with no film to upload and no analyst headcount to hire. It solves a different problem than Just Play does, the information end rather than the distribution end, but you can find out what it costs in the time it takes to read this sentence.