Hudl publishes basketball pricing for club and high school, and hides it for everything above that. As of July 2026, club and youth basketball team subscriptions are listed at $400 per team per year (Bronze), $1,000 (Silver) and $1,600 (Gold). High school program packages are listed at $1,500 per program per year (Silver+), $2,500 (Gold+) and $4,000 (Platinum+). Hudl Assist for club basketball runs $900 to $2,100 per team per season depending on priority and whether opponent scouting is included. Athletic department, college and professional packages are quote-only, with no published number anywhere on Hudl's site.
| Product | Published 2026 price |
|---|---|
| Club basketball, Bronze | $400 / team / year |
| Club basketball, Silver | $1,000 / team / year |
| Club basketball, Gold | $1,600 / team / year |
| High school, Silver+ | $1,500 / program / year |
| High school, Gold+ | $2,500 / program / year |
| High school, Platinum+ | $4,000 / program / year |
| Hudl Assist, club basketball | $900 to $2,100 / team / season |
| Athletic department package | Quote only |
| College package | Quote only |
| Professional (Sportscode, InStat, Focus) | Quote only |
That is a genuinely better disclosure record than most of the category. Synergy Sports, for comparison, publishes nothing at all. Credit where it is due: if you coach a club team or run a single high school program, you can budget Hudl off the website without talking to a salesperson.
The complication is that the published number is almost never the number you end up paying, because the tier that solves your actual problem is usually the one bundled with an add-on. Below is the full picture.
What Hudl actually costs, tier by tier
Club and youth basketball: $400 to $1,600 per team per year
Hudl's club pricing for basketball is straightforward and sold per team, per year:
- Bronze, $400. Roughly 30 hours of storage, about 20 games, 1080p video, team messaging, iOS and Android apps. This is a film locker. You upload, you share, you review.
- Silver, $1,000. Roughly 100 hours, about 65 games, plus mobile streaming.
- Gold, $1,600. Roughly 200 hours, about 130 games, plus livestreaming with Focus cameras and Hudl Assist included.
The Gold tier is the one worth pausing on. Assist is listed as an add-on for Bronze and Silver, and included with Gold and club-wide packages. If you were going to buy Assist anyway at $900 or more per team per season, Gold at $1,600 is often cheaper than Silver at $1,000 plus Assist at $900. Run that math before you buy the middle tier.
Club-wide packages, where an organization licenses every team at once, are quote-based. Hudl advertises customizable bundles across subscriptions, Assist and Focus, with multi-year contracts available. Multi-year commitments are the standard discount lever here.
High school: $1,500 to $4,000 per program per year
Hudl publishes three high school program tiers, Silver+ at $1,500, Gold+ at $2,500 and Platinum+ at $4,000 per program per year. "Per program" means one sport, so a school buying for basketball, football and volleyball is buying three of these unless it moves to the department package.
The Athletic Department Package is quote-only. That is the tier most schools actually end up on, because it consolidates every sport onto one invoice and typically bundles cameras, Assist and a customer success manager. It is also where the number stops being predictable. Schools comparing quotes should ask specifically how many Assist breakdowns are included per sport, because that is the line item that varies most between quotes that otherwise look identical.
Hudl Assist: the line item that surprises people
Assist is Hudl's done-for-you stat and breakdown service. You upload film, Hudl's team tags it, and you get stats mapped to video clips. For most sports the tagging is done by human analysts, not computer vision, which is why it is priced per game volume and why turnaround has a queue.
Published club basketball pricing:
| Assist package | Price |
|---|---|
| Your Games, Standard Priority | $900 / team / season |
| Your Games, Express Priority | $1,300 / team / season |
| Your Games + Scout Games, Standard | $1,500 / team / season |
| Your Games + Scout Games, Express | $2,100 / team / season |
The "Scout Games" upgrade is what turns Hudl from a film locker into an opponent-scouting tool, and it roughly doubles the Assist bill. High school Assist pricing is not published; Hudl states the price depends on your sport, your level of play and whether you want opponent scouting data.
The practical takeaway: a club basketball team that wants film sharing plus opponent breakdowns is realistically looking at $1,600 to $2,500 all-in per year, not $400.
Hardware: Hudl Focus cameras
Focus is Hudl's auto-tracking camera. Hudl does not publish a unit price, and cameras are usually folded into a package rather than sold as a line item. Figures reported in press coverage have put the camera around $3,000 before school discounts, with installation extra. Treat any specific number you see online as reported rather than official, and get it in writing in your quote.
Individual athletes: the $99 plan is gone
A lot of search traffic for Hudl pricing comes from people remembering a roughly $99 per year individual plan. That plan no longer exists. The cheapest published basketball team entry is $400. For individuals, Hudl's Balltime product is $20 per month for the Player tier and $25 per month for the Recruiting tier, billed at $299 annually. If you are budgeting from memory, adjust upward.
College and professional: no published price
Both the college and professional pricing pages route to a contact form. Hudl's stated reason is that the number of sports, roster sizes, existing tools and contract length all move the number, which is fair. Professional packages can bundle Sportscode, InStat, Focus, Wyscout and Hudl IQ, and those bundles are not comparable across organizations. If you are pricing those specific products, see our breakdowns of Hudl Sportscode cost and Hudl InStat pricing.
What drives your quote
Four variables move Hudl pricing more than anything else:
1. Game volume. Every tier is really a storage and breakdown allowance. Count your games honestly, including tournaments and scrimmages, before choosing. 2. Opponent scouting. Adding Scout Games to Assist is the single biggest jump in the published price list. 3. Contract length. Multi-year commitments are the standard discount lever, especially on club-wide and department packages. 4. Group buys. Hudl explicitly points buyers toward league and conference discounts through an area representative. If your state association or conference has a deal, that deal beats anything you negotiate alone.
Where Hudl is genuinely the right buy
Hudl is the default for a reason, and it is worth saying plainly. If your problem is film, getting it recorded, uploaded, shared with players and reviewed as a team, Hudl is the best answer on the market at high school and club level, and there is no close second. Network effects matter enormously here: most of your opponents are already on Hudl, which means film exchange is a non-issue. Focus cameras remove the parent-with-a-camcorder problem. The mobile apps get film in front of teenagers where they actually live. Assist gives a program with no analyst a real stat sheet without anyone learning software.
If you coach high school or club basketball and you are choosing one tool, choose Hudl. That is not a hedge, it is the honest answer.
Where the money stops buying decisions
What Hudl sells you is film infrastructure and descriptive stats. What it does not sell you is a decision. Assist tells you your opponent scored 1.08 points per possession in transition. It does not tell you which coverage to run against their pick and roll, which matchup to hunt in the fourth quarter, or what changes when their backup center is on the floor. That work still lands on a coach at 11pm.
There is also a workflow cost that does not appear on any invoice. Everything in the Hudl model starts with film that somebody has to capture, upload and wait on. Standard Priority Assist has a queue, which is why Express Priority exists as a paid upgrade. If your prep window is short, you are paying twice, once for the tier and once for the hurry.
How HoopBrief compares
HoopBrief solves a narrower problem and publishes its prices for it. Plans are $9.99 per month for Starter and $999 per month for Pro, listed openly, self-serve signup, no sales call. Instead of film, HoopBrief works from NBA play-by-play and tracking data and returns a decision-ready matchup brief in about five seconds. No upload, no queue, no analyst headcount.
| Hudl | HoopBrief | |
|---|---|---|
| Pricing visible | Club and HS published, rest quote-only | Fully published |
| Buying process | Sales contact for most tiers | Self-serve signup |
| Input | Your film, uploaded | NBA play-by-play and tracking data |
| Output | Film library, stats, clips | Decision-ready matchup brief |
| Turnaround | Queue, hours to days | About 5 seconds |
| Staff needed | Uploader, optional analyst | None |
| Best for | High school and club film workflow | NBA matchup and scouting intelligence |
These are not substitutes. Hudl covers film for teams that play the games. HoopBrief covers the analytical layer for people studying NBA basketball, and it is priced so you can find out in a month whether it is useful.
See how HoopBrief compares to Hudl, or read the Hudl Sportscode cost breakdown and Hudl InStat pricing guide if you are pricing the elite side of Hudl's lineup.