Hudl does not publish a price for its athletic department packages. Public school boards have to. We read the agendas, minutes and attached Hudl order forms behind 20 contracts that 18 districts approved between May 2024 and September 2026. The pattern is consistent: most single high schools pay $10,000 to $18,000 a year for a package covering every sport, usually with Focus cameras. Packages built on Platinum+ access run $25,000 to $35,000. Livestream-heavy, multi-school deals go far higher, and renewals can jump by more than half when a district adds cameras or streaming.
| District | State | Approved | Annual cost | What it covers |
|---|---|---|---|---|
| Shawnee Heights USD 450 | KS | Sep 2026 | $16,500 (3 years) | Recording, analysis, free-to-view livestreams |
| Monroe Local SD | OH | Aug 2026 | $13,500 list, 1 year | Level 2: Silver+ access, two Gold+ upgrades, Focus software, streaming |
| Platteville SD | WI | Aug 2026 | $11,000 (3-year renewal) | Not itemized; boosters pay 45% |
| Forest Grove SD 15 | OR | Aug 2026 | $18,000 (3 years, flat) | Level 3: Gold+ access, one Platinum+ upgrade, Focus cameras |
| Vigo County SC, North | IN | Aug 2026 | $30,000 (3 years) | Level 4: Platinum+ access, 25 Titan units, Focus cameras |
| Vigo County SC, South | IN | Aug 2026 | $18,000 (1 year) | Level 3: Gold+ access |
| Vigo County SC, West | IN | Aug 2026 | $16,500 (2 years) | Level 3: Gold+ access |
| Janesville CSD | IA | Jul 2026 | $10,000 | Not itemized; athletics and boosters split |
| Newburg R-II | MO | Jul 2026 | about $10,000, up from about $6,000 | Streaming, tagging, exchange (as reported) |
| Beaver Area SD | PA | Jun 2026 | $25,000 (2 years) | Level 4: Platinum+ access, 25 Titan, Focus, FastDraw and FastScout |
| Miamisburg City SD | OH | May 2026 | $34,980 (1 year) | Level 4 plus extra Focus cameras, 36 Titan |
| Howard County PSS (13 high schools) | MD | Apr 2026 | $135,000 authority, about $10,400 per school | Silver base package, 2 Focus cameras per school |
| De Soto USD 232 (2 high schools, 3 middle) | KS | Mar 2026 | $107,500 (3 years) | Cameras from 6 to 28, livestreaming, breakdowns |
| Punxsutawney Area SD | PA | Jan 2026 | $9,900 | All sports, 2 Focus cameras |
| Federal Way PS (one high school) | WA | Sep 2025 | $10,138 | Athletic department package, software |
| Boyle County Schools | KY | Sep 2025 | $17,500 | Video, hardware and software (as reported) |
| DuBois Area SD | PA | Feb 2025 | $10,500, then $12,500, then $14,500 | District-wide, 3 cameras |
| Park Hill SD (2 high schools) | MO | Jan 2025 quotes | $20,200 and $21,000 per school | Gold and Platinum access, breakdowns, Focus |
| Hinsdale Township HSD 86 | IL | Dec 2024 | $16,700 | Platinum indoor and outdoor, streaming, tickets |
| Shawnee Mission SD (5 high schools) | KS | May 2024 | $65,000, $13,000 per school | All sports, Focus camera, Assist |
"Level" names come from the Hudl order forms attached to the board documents. Rows marked "as reported" rest on local meeting coverage rather than an official document. Full method at the end.
Finding 1: The department package costs about seven programs
Hudl's published high school plans are $1,500 per program on Silver+, $2,500 on Gold+ and $4,000 on Platinum+. Set the department packages against those numbers and a useful rule of thumb appears:
| Package in the records | Annual price | Equivalent published programs |
|---|---|---|
| Level 2, Silver+ access | $13,500 | 9 Silver+ programs |
| Level 3, Gold+ access | $16,500 to $18,000 | about 7 Gold+ programs |
| Level 4, Platinum+ access | $25,000 to $30,000 | about 6 to 7.5 Platinum+ programs |
The department package buys every sport in the building, plus cameras, for roughly the price of six to nine individual programs at the same tier. For a school with a dozen or more sports, it is the better deal on paper. For a school where only basketball and football care about film, buying two programs directly is far cheaper, and the department package is a way of paying for sports that will not use it.
Finding 2: Renewals are where the number moves
The records show several large step-ups at renewal:
- De Soto, Kansas: paying $42,000 a year across its schools, then approved $107,500 a year in March 2026. The district's memo says the new deal raised cameras from 6 to 28, and that locking in for three years "avoids a 25% increase that starts April 1st, 2026."
- Newburg, Missouri: about $6,000 the prior year to about $10,000, per coverage of the July 2026 meeting, where staff were told to find sponsors.
- Punxsutawney, Pennsylvania: $4,800 a year for football and two basketball teams, to $9,900 a year for every sport and two cameras.
- DuBois, Pennsylvania: a built-in escalator, $10,500 to $12,500 to $14,500 across years two to four.
Two of those are bigger packages, not simple price increases, and it is fair to say so. But the De Soto memo shows the tactic plainly: a dated increase that a multi-year signature avoids. Forest Grove's staff made the same argument in their own words, choosing three years to avoid "the significant annual price increases associated with shorter-term contracts."
Finding 3: Multi-year deals lock the price, and lock you in
Most 2024 to 2026 multi-year deals in the records are flat: Forest Grove at $18,000 for three years, Beaver at $25,000 for two, Shawnee Mission at $65,000 for three. Hudl's own FAQ says multi-year contracts lock the annual price. That is the upside.
The other side is the contract. Hudl's master subscription agreement, February 2026 version, says that unless the order form says otherwise, payment obligations are non-cancellable, fees are nonrefundable, and quantities purchased cannot be decreased during the term. Either side can terminate for cause, such as an uncured material breach, or insolvency. There is no right to leave for convenience. A three-year signature is a three-year bill.
New orders also replace old ones. Three of the order forms we read, at Monroe, Beaver and Miamisburg, carry a credit of $1,108 to $3,616 for unused time on the previous agreement. That credit is how a mid-contract upgrade gets sold. Make sure it appears on your order form in writing.
Finding 4: Boosters are paying a large share
A school board approves the contract, but the money often comes from parents:
- Platteville, Wisconsin: athletic boosters pay 45% of the three-year renewal, $14,850 of $33,000.
- Monroe Local, Ohio: boosters cover $7,500 of a $13,500 package.
- Forest Grove, Oregon: the booster club contributes $5,000 a year.
- Janesville, Iowa: split between athletics accounts and the booster club.
- Federal Way, Washington: paid from the student body fund.
If you are a coach asking for film money, this is useful. The booster club is often the fastest yes in the building, and a board is more comfortable approving a contract that arrives half-funded.
Finding 5: Streaming money flows back, on Hudl's terms
Most of the recent order forms include a revenue share on livestream sales and a ticketing rebate. The district's share of livestream revenue was 60% on most orders we read and 70% on two, De Soto and a 2023 Miamisburg order. The ticketing rebate rose with the package: 20% at Level 2, 30% at Level 3, 40% at Level 4. Some districts, such as Shawnee Heights, chose not to charge viewers at all.
The streaming revenue is real, but it is the district's to earn, not a discount on the invoice. Forest Grove's minutes record that advertising revenue "could partially offset district costs, although the amount is not yet known." Budget as if it is zero.
Finding 6: Almost nobody got a competing quote
Only one district in our set documented a comparison. Forest Grove priced MaxPreps and the NFHS Network at about $8,600 for one year against Hudl at $18,000 a year and chose Hudl, citing Hudl as the standard for conference and non-conference film sharing in its area. The rest bought through sole-source justifications, state bidding exemptions, or piggyback contracts: Howard County, Maryland bought for 13 high schools by piggybacking on a competitively bid Fairfax County Public Schools contract.
Film exchange is the reason, and it is a legitimate one. If every opponent is on Hudl, a cheaper platform can cost you opponent film. But it also means Hudl rarely competes on price for these deals, which is worth remembering at the negotiating table.
How to use this before your renewal
1. Find the closest match in the table. Same state, similar size, similar sports. That is your benchmark, and you can cite it by name because it is a public record.
2. Ask which Level you are being quoted, and what it contains. Compare line by line against the order forms above.
3. Price the programs directly too. If only two or three sports use film, $1,500 to $4,000 per program may beat a department package.
4. Get the multi-year price flat, in writing, and ask what happens in year four.
5. Read the non-cancellable clause and the quantity terms before signing for three years.
6. Bring the boosters in early. Half-funded requests get approved.
For the per-program prices and how they changed this year, see what changed in Hudl's high school plans and how much Hudl costs in 2026. For the negotiation itself, our renewal playbook walks through the seven questions.
How we built this
We searched public school board agendas, minutes, BoardDocs and Diligent attachments, and local news coverage of board votes for Hudl purchases from 2024 to 2026. We read 12 Hudl order forms directly. We included a record only if it carried a dollar figure; five more records were excluded because none was published. Where a figure came only from an AI-generated meeting summary rather than an official document or a local newspaper, it is marked "as reported." Annual figures for multi-year deals are the total divided by the term unless the order form lists each year. This is a sample of public districts that publish their documents, not a survey of every Hudl customer, and private schools and clubs are not represented.
Where HoopBrief fits
HoopBrief publishes its prices, which is the point of this piece. Starter is $9.99 a month and Pro is $99 a month, billed monthly, with no quote, no sales call and no multi-year term that cannot be cancelled. It does not host or tag film and does not replace a film platform. It turns a matchup question into a structured scouting read from public statistical and play-by-play data, with no film to upload, which is the part of game prep that costs a staff the most hours.
Starter gives unlimited questions with attack and guard plans. Pro adds all 12 coaching lenses, positioning IQ cues and unlimited saved reports. See plans and get started, run the free scout first, or see how HoopBrief compares to Hudl.