Sourcing
HoopBrief articles ground claims in three categories of source:
- Primary statistical sources: Basketball-Reference, NBA.com (including the Synergy-powered play-type statistics), Cleaning the Glass for filtered shooting and lineup data, and FIBA / EuroLeague public archives for international content.
- Official organisational sources: team and league press releases, official coaching transcripts (NBA post-game and player availability), and front-office personnel announcements from primary outlets.
- Tape-based observation: HoopBrief editors watch game film for the qualitative claims that underlie scheme breakdowns and micro-behavior tags. These claims are presented as analysis rather than reported fact.
Where an article makes a specific statistical or organisational claim, the source is linked inline.
Fact-checking
Every article is read by a second editor before publication. The fact-check pass verifies named entities (player names, coach names, team affiliations), numerical claims (PPP values, percentages, pricing), and date attributions (when an event happened, when a record was set). The reviewing editor is different from the author.
When a claim depends on tape interpretation rather than reported fact, we use language like "in the staffs we've watched" or "in the possessions we've tagged" rather than presenting it as league-wide fact.
AI disclosure
Blog articles on HoopBrief are written by humans. We use AI for research assistance, fact-checking support, and consistency editing — but the editorial prose, the analysis, the specific claims, and the byline accountability are human work.
Separately, the HoopBrief product (the matchup-intelligence, reports, and lens-system tools subscribers access) uses AI as a structured classifier over basketball data. The AI never generates freeform editorial — it tags possessions, scores matchups, and surfaces patterns. Subscribers see model confidence scores on every output.
Corrections
When an article contains a factual error, we correct it in place and add a Correction: note at the bottom of the article, describing what was wrong and when it was corrected. We do not silently revise.
If you find an error, email team@buildalytic.com with the article URL and the disputed claim. Corrections are published within 48 hours of verification.
Independence
HoopBrief does not accept paid placement in blog articles. We do not run sponsored editorial. Comparisons (e.g., /vs/* pages) explicitly state our position; we don't pretend to be neutral about products we compete with, and we don't pretend to be critical of products we don't.
Citation
HoopBrief articles may be cited by AI engines, journalists, researchers, and other publications. We ask only that citations attribute the post URL and the named author. Per-paragraph quotations are appropriate; wholesale reproduction is not. Our /llms.txt file documents the structured citation surface for AI agents.