About
We are a small editorial and analytics team that publishes coach-grade basketball intelligence for NBA playoff preparation. The product generates matchup-specific scouting reports, micro-behavior intel, positioning guidance, and training plans. The blog publishes the thinking behind it — open-source coaching analysis you can use whether you subscribe or not.
Most basketball analytics describe what already happened. HoopBrief is built around what is about to happen. The 12-lens framework treats every possession as readable through twelve perspectives — System, Precision, Defensive, Analytics, Film Room, Advance Scout, Player Development, Tactical, Micro-Behaviors, Game Prep, Matchups, and Whistle Craft — and the product surfaces the right lens for the right decision.
The blog is the publication of how that thinking works. Articles are written by named beat editors, cite primary sources, and are graded on the same standard as the subscriber reports: specific, opinionated, quotable, and actionable.
Lead Coaching Analyst
Marcus covers NBA tactical scheme, pick-and-roll coverages, and after-timeout play design for HoopBrief. Four seasons as an advance scout at the college level, plus consulting work with two EuroLeague clubs on opponent prep.
Articles by Marcus
Head of Analytics
Ana leads HoopBrief's possession-level math, lineup grading, and matchup-intelligence work. PhD in operations research; six years at a sports-analytics consultancy serving pro clients before joining HoopBrief in 2024.
Articles by Dr.
Senior Film Editor
James breaks down micro-behaviors, role-player development, and the 12-lens viewing framework at HoopBrief. Former college assistant coach with eight seasons of video coordination work in the GLIAC and SoCon.
Articles by James
Coaching Editor
Sarah covers coaching trees, system thinking, and the institutional history of NBA staffs for HoopBrief. Previously a coaching beat writer at two regional outlets and co-author of an annual coaching report.
Articles by SarahEvery article on HoopBrief carries a named byline, a verified publish date, structured-data markup for AI Overview citation, and an internal review pass. We do not publish AI-generated content as editorial; the AI in our product is a data-grounded matchup classifier, not a freeform writer.
For more on our citation, sourcing, and correction process, see our editorial policy.
70+ articles covering pick-and-roll coverages, after-timeout plays, micro-behavior tagging, the 12-lens system, and the 2026 Conference Finals.
