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About

Basketball intelligence for players, trainers, and coaches.

We are a small editorial and analytics team that publishes coach-grade basketball intelligence. The product turns matchup, player, and positioning questions into scouting-style reports. The blog publishes the thinking behind it: open coaching analysis you can use whether you subscribe or not.

What we do differently

Most basketball analytics describe what already happened. HoopBrief is built around what is about to happen. The 12-lens framework treats every possession as readable through twelve perspectives, from System and Defensive to Analytics, Film Room, and Advance Scout, and the product surfaces the right lens for the right decision.

The blog is the publication of how that thinking works. Articles are written by named beat editors, cite primary sources, and are graded on the same standard as the subscriber reports: specific, opinionated, quotable, and actionable.

The editorial team

Editorial portrait of Marcus Reyes, Lead Coaching Analyst at HoopBrief, photographed in a dim film room with a tactical whiteboard behind him.

Marcus Reyes

Lead Coaching Analyst

Marcus covers NBA tactical scheme, pick-and-roll coverages, and after-timeout play design for HoopBrief. Four seasons as an advance scout at the college level, plus consulting work with two EuroLeague clubs on opponent prep.

Articles by Marcus
Editorial portrait of Dr. Ana Petrov, Head of Analytics at HoopBrief, photographed in an office with a data visualisation monitor in the background.

Dr. Ana Petrov

Head of Analytics

Ana leads HoopBrief's possession-level math, lineup grading, and matchup-intelligence work. PhD in operations research; six years at a sports-analytics consultancy serving pro clients before joining HoopBrief in 2024.

Articles by Dr.
Editorial portrait of James Okafor, Senior Film Editor at HoopBrief, photographed in a video editing bay with monitors visible behind him.

James Okafor

Senior Film Editor

James breaks down micro-behaviors, role-player development, and the 12-lens viewing framework at HoopBrief. Former college assistant coach with eight seasons of video coordination work in the GLIAC and SoCon.

Articles by James
Editorial portrait of Sarah Liang, Coaching Editor at HoopBrief, photographed at a wooden desk with a leather notebook and fountain pen in view.

Sarah Liang

Coaching Editor

Sarah covers coaching trees, system thinking, and the institutional history of NBA staffs for HoopBrief. Previously a coaching beat writer at two regional outlets and co-author of an annual coaching report.

Articles by Sarah

How we publish

Every article on HoopBrief carries a named byline, a verified publish date, structured-data markup for AI Overview citation, and an internal review pass. We do not publish AI-generated content as editorial; the AI in our product is a data-grounded matchup classifier, not a freeform writer.

For more on our citation, sourcing, and correction process, see our editorial policy.

Start reading

70+ articles covering pick-and-roll coverages, after-timeout plays, micro-behavior tagging, the 12-lens system, and the 2026 Conference Finals.

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