Hudl changed its high school pricing in 2026, and as far as we can find it never announced the change. In February 2026 Hudl's high school page listed three per-team plans: Silver at $900, Gold at $1,600 and Platinum at $3,300 per team per year, with Hudl Assist breakdowns sold as an add-on. By late July the same page listed Silver+ at $1,500, Gold+ at $2,500 and Platinum+ at $4,000 per program per year, with breakdowns bundled in as "Analysis Data". If your program only ever bought film, the cheapest way into Hudl just got 67% more expensive. If you already paid for breakdowns, you may come out ahead.
| February 2026 | September 2026 | |
|---|---|---|
| Entry plan | Silver, $900 per team/year | Silver+, $1,500 per program/year |
| Middle plan | Gold, $1,600 per team/year | Gold+, $2,500 per program/year |
| Top plan | Platinum, $3,300 per team/year | Platinum+, $4,000 per program/year |
| Storage | 100 / 200 / 500 hours | 150 / 300 / 750 hours |
| Video quality | 720p on Silver, 1080p above | 1080p on every plan |
| Breakdowns (Assist) | Separate add-on | Included: game only on Silver+, game and scout on Gold+ and Platinum+ |
| Additional teams | $750 / $1,200 / $2,200 | No longer listed |
| Athletic department package | Quote only | Quote only |
Checked 16 September 2026 against Hudl's live pricing page and Internet Archive captures from 15 February and 28 July 2026.
What actually changed, line by line
Five things moved at once, which is why the headline price is the least useful number on the page.
1. The unit changed from team to program. The old page said "per team" and published a discounted price for each additional team, $750 on Silver. The new page says "per program" and "access for single program coaches and athletes". Hudl does not define program on the pricing page or in its high school FAQ. That one word decides whether your junior varsity costs nothing extra or costs a second subscription.
2. Breakdowns are no longer optional. Hudl Assist, the service where Hudl's analysts tag your games and return stats tied to video, used to be an add-on. It now ships inside every plus tier: game-only data on Silver+, game and scout data on Gold+ and Platinum+. The label on the page is Analysis Data.
3. Storage went up. 100, 200 and 500 hours became 150, 300 and 750. That matters because tagged games have counted against storage since Hudl's 2019 policy change, and multi-team programs hit the old 100-hour ceiling routinely.
4. Silver got 1080p. The old Silver plan recorded at 720p. Every plus tier is 1080p.
5. Some basketball tools left the individual tiers. On the live comparison table, FastDraw and FastScout for basketball are marked only in the Athletic Department column, alongside Focus cameras, livestreaming, ticketing and Titan GPS. Every plus tier now lists AI Performance Summaries.
Who pays more and who pays less
It depends entirely on what you bought before. Standalone breakdowns are the swing item, and Hudl's youth and club basketball Assist page still lists them at $900 per team per season for your own games and $1,500 with scout games, both at standard priority. We use those published figures as the reference because the archived high school page does not preserve its Assist prices, so treat the middle rows as close estimates rather than exact bills.
| What you bought before | Old annual cost | New plan | New cost | Change |
|---|---|---|---|---|
| Silver, film only | $900 | Silver+ | $1,500 | +$600 (67%) |
| Silver plus game-only breakdowns | about $1,800 | Silver+ | $1,500 | about -$300 |
| Gold plus game and scout breakdowns | about $3,100 | Gold+ | $2,500 | about -$600 |
| Platinum, film only | $3,300 | Platinum+ | $4,000 | +$700 (21%) |
| Varsity and JV on Silver, film only | $1,650 | Silver+ | $1,500 if JV is inside the program, $3,000 if not | -$150 to +$1,350 |
Two patterns fall out of the table. Programs that treated Hudl as a film locker, which describes a lot of small high school basketball programs, are the ones paying more. Programs that already paid for breakdowns are mostly paying less and getting more storage. The last row is the one to resolve before you sign anything.
Why a film-only program should care
Plenty of basketball coaches never bought Assist, and money is not always the reason. Some staffs chart their own games. Some do not trust tagged stats they did not produce: in a March 2026 thread on r/basketballcoach, a varsity assistant described keeping paper possession charts and correcting Assist when it mixed up players. Others only need film to show kids, and the stat sheet goes unread.
For that coach, the new structure charges $600 more a year for a service they chose not to buy. It may still be worth using now that it is included, and game-only breakdowns plus 1080p on the base tier is arguably better value than the old Silver. But for that buyer it is a price increase, and it should be presented as one when the renewal lands on the athletic director's desk. An AD comparing this year's invoice with last year's will see it either way.
The storage math, redone
Storage is the line most coaches never price until it bites. A high school basketball game recorded start to finish usually runs somewhere around 75 to 90 minutes of footage. At 150 hours, Silver+ holds roughly 100 game recordings before scout film and practice. That covers one team's season plus a scout library comfortably. It does not cover three teams and three seasons of archive, which is exactly what programs used to pile up on 100 hours and then delete every spring.
If you are coming from the old Silver, the extra 50 hours is real headroom. If you were already deleting JV film each year, it will not change your habits on its own. Audit what you store before renewal. Most programs are paying to keep footage nobody will open again.
What to ask before you renew
The page leaves the important questions unanswered, so ask them in writing:
1. Does "program" include junior varsity and freshman? If yes, multi-team programs likely save money. If no, get the price for each additional team, because the old $750 discount is no longer published.
2. What is my renewal price, not the list price? Hudl's FAQ says multi-year contracts lock the annual price. If you are mid-contract on an old tier, confirm what you move to when it ends.
3. What does Standard turnaround mean in hours? Only Platinum+ lists Express. If your prep window is two days, turnaround matters more than storage.
4. Where did FastDraw and FastScout go? If your staff uses them, ask whether they are still available on an individual plan and at what price, since the comparison table now shows them only in the department package.
5. Is the department package cheaper for us? Schools buying for three or more sports often land on the quote-only package. Ask for both numbers side by side.
Read the contract terms as carefully as the price. Hudl's current master subscription agreement says payment obligations are non-cancellable and that quantities purchased cannot be decreased during the term, unless your order form says otherwise. Whatever you sign up for is what you pay for until it ends.
A 2019 correction worth making
Several guides, including an earlier version of our own map of every company Hudl owns, described a Silver increase from $800 to $900 and a storage-quota change as 2026 news. Both happened in 2019: FootballScoop reported them in April 2019, effective that August. The 2026 change is the one above. It is a restructure rather than a percentage bump, and for the buyers it affects it is larger.
Where Hudl is still the right call
None of this changes the core recommendation for most high school basketball programs. If your conference exchanges film on Hudl, you need Hudl, and Silver+ is a reasonable product: 1080p, 150 hours, and a stat sheet you no longer buy separately. The network effect is the product. The software is how you get to it.
What changed is how you should budget. Stop anchoring on $900. The entry point for a high school basketball program is now $1,500 unless your athletic department buys a school-wide package, and the answer to the "per program" question decides the rest. For what districts actually pay for those school-wide packages, see what schools pay for Hudl, from public board records.
Where HoopBrief fits
HoopBrief is not a film platform and does not host or tag your film, so it does not replace any of this. It answers the question a breakdown leaves on your desk: what to do about a specific matchup. Ask how to guard a scorer, how to attack a coverage or who should take their best player, and you get a structured, scouting-style answer from public statistical and play-by-play data in seconds.
It also publishes its prices, which after this article may be a relief. Starter is $9.99 a month for unlimited questions with attack and guard plans. Pro is $99 a month for all 12 coaching lenses, positioning IQ cues and unlimited saved reports. Both bill monthly and cancel in one click, with no quote and no multi-year term. See plans and get started, or run the free scout first. For every Hudl product tier by tier, see how much Hudl costs in 2026.