HoopBrief Starter is $9.99/month. Pro is $999/month. Enterprise is custom. Three tiers, very different audiences, deliberately big gap between Starter and Pro. This is the honest breakdown of what each one actually includes and who it's for.
The 3 Tiers
| Tier | Price | Built for | |---|---|---| | Starter | $9.99/mo | Individuals — coaches, parents, players, analysts, journalists, serious fans | | Pro | $999/mo | Institutional — D-I programs, pro front offices, analytics shops, agencies | | Enterprise | Custom | Franchises, large media orgs, custom data partnerships |
The 100x gap between Starter and Pro is intentional. Starter is the impulse-priced individual entry point. Pro is the institutional replacement for $5,500-$15,000 Synergy/Hudl-enterprise seats. Different products built for different jobs.
What Starter Includes ($9.99/mo)
The full content + framework layer:
- 12-lens framework applied to every NBA possession (system, precision, defensive, advance scout, micro-behaviors, analytics, contact, motor, role clarity, possession value, lineup, score-state)
- Full blog + reference library — every article, scouting hub, archetype guide
- Ask anything basketball Q&A — natural-language queries against the framework
- Training plans for individual development
- Personal scouting tools — tag your own film with the same lenses NBA staffs use
- Quiet Edges micro-behavior reports during the playoffs
- Cancel anytime in one click
Built for: individual coaches at the high school / small-college level, basketball parents tracking their kids' development, players doing their own film study, analysts and journalists who need the per-possession layer, serious fans who want depth past the box score.
Want to test the framework? Start a HoopBrief Starter plan at $9.99/mo — first month is effectively a paid trial. Cancel in one click if it doesn't fit.
What Pro Adds ($999/mo)
Everything in Starter, plus the institutional analytics + workflow layer:
- Advanced analytics — lineup math, matchup intelligence, possession-level PPP by coverage / action / lineup
- Team workspace — multi-user access for a coaching staff or analytics team
- Scouting deliverables — exportable reports ready to ship to a staff or front office
- Saved Reports persistence — build a library of your own per-opponent prep
- Priority support
- Multi-account management
- API access for analytics teams building on top
Built for: D-I college programs, pro front offices, agencies that scout for clients, analytics shops that resell intelligence to teams, large media organizations that produce per-game tactical content.
The honest framing: if you're a single coach or individual, Pro is overkill — Starter does what you need. Pro is built specifically for the 5% of users who need team-workspace + deliverable-export workflows, and whose alternative is a $5,500-$15,000/year enterprise seat from Synergy or Hudl.
What Enterprise Is ($Custom)
Custom pricing for:
- NBA / international pro franchises (custom data partnerships, on-site integration)
- Large media organizations producing high-volume tactical content
- Sports betting / DFS operators building on per-possession data
- Multi-college conference deals
These are bespoke contracts. The price varies by data volume, support model, and integration depth. If your organization is in this category, the contact form on the Enterprise page is the entry point — not the public Starter or Pro tiers.
How to Decide Which Tier
Use this decision tree:
- I want to read and learn: Starter. Even at $9.99/mo the content + framework is the value.
- I'm a coach who scouts opponents weekly: Starter is the entry; you'll likely use it for months before considering Pro. Pro's team-workspace only matters if multiple people on your staff use it.
- I'm a parent or player serious about development: Starter. The 12-lens system applied to NBA archetype film + your own tape is the whole product.
- I'm an analyst, journalist, or bettor: Starter for personal use; Pro if you produce content/products that resell the analysis.
- I run a D-I program or pro front office: Pro. The workflow tools and team workspace are what justify the price relative to enterprise alternatives.
- I'm a franchise or large media buyer: Enterprise. Talk to us about a custom contract.
Want to start on Starter and see if it fits? $9.99 for the first month, one-click cancellation — no annual commitment, no auto-renew traps.
Why HoopBrief Isn't Free
Two reasons:
(1) The 12-lens framework + per-possession tagging is the entire product. Free access would mean either watered-down content (which defeats the point) or operating at a loss until burnout. Neither outcome serves serious users.
(2) Cost-free trials attract evaluators who never convert. A $9.99 entry price screens for actual buyers. The math is better for sustainable product investment, and the user base is better for the community quality.
A monthly subscription model with one-click cancellation is the fairest version of "try before you fully commit" we could build. The first month at $9.99 is your trial — if it doesn't fit, you're out 10 bucks and you cancel.
Where to Go Next
Comparison context: the basketball scouting software stack 2026 — 5 tools compared, Synergy Sports pricing in 2026, free Synergy alternatives for high school coaches.
ROI math: should you pay for a basketball scouting subscription? 2026 ROI guide.
Product framework: the 12-lens system — twelve ways to watch the same possession.
Or skip directly to choose your plan.
