HoopBrief Starter is $9.99/month. Pro is $999/month. Enterprise is custom. Three tiers, very different audiences, deliberately big gap between Starter and Pro. This is the honest breakdown of what each one actually includes and who it's for.
The 3 Tiers
| Tier | Price | Built for |
|---|---|---|
| Starter | $9.99/mo | Individuals, coaches, parents, players, analysts, journalists, serious fans |
| Pro | $999/mo | Institutional, D-I programs, pro front offices, analytics shops, agencies |
| Enterprise | Custom | Franchises, large media orgs, custom data partnerships |
The 100x gap between Starter and Pro is intentional. Starter is the impulse-priced individual entry point. Pro is the institutional replacement for $5,500-$15,000 Synergy/Hudl-enterprise seats. Different products built for different jobs.
What Starter Includes ($9.99/mo)
The full content + framework layer:
- 12-lens framework applied to every NBA possession (system, precision, defensive, advance scout, micro-behaviors, analytics, contact, motor, role clarity, possession value, lineup, score-state)
- Full blog + reference library, every article, scouting hub, archetype guide
- Ask anything basketball Q&A, natural-language queries against the framework
- Training plans for individual development
- Personal scouting tools, tag your own film with the same lenses NBA staffs use
- Quiet Edges micro-behavior reports during the playoffs
- Cancel anytime in one click
Built for: individual coaches at the high school / small-college level, basketball parents tracking their kids' development, players doing their own film study, analysts and journalists who need the per-possession layer, serious fans who want depth past the box score.
Want to test the framework? Run a matchup through the free scout, no account needed. Full Starter access is $9.99/mo, cancel in one click.
What Pro Adds ($999/mo)
Everything in Starter, plus the institutional analytics + workflow layer:
- Advanced analytics, lineup math, matchup intelligence, possession-level PPP by coverage / action / lineup
- Team workspace, multi-user access for a coaching staff or analytics team
- Scouting deliverables, exportable reports ready to ship to a staff or front office
- Saved Reports persistence, build a library of your own per-opponent prep
- Priority support
- Multi-account management
- API access for analytics teams building on top
Built for: D-I college programs, pro front offices, agencies that scout for clients, analytics shops that resell intelligence to teams, large media organizations that produce per-game tactical content.
The honest framing: if you're a single coach or individual, Pro is overkill, Starter does what you need. Pro is built specifically for the 5% of users who need team-workspace + deliverable-export workflows, and whose alternative is a $5,500-$15,000/year enterprise seat from Synergy or Hudl.
What Enterprise Is ($Custom)
Custom pricing for:
- NBA / international pro franchises (custom data partnerships, on-site integration)
- Large media organizations producing high-volume tactical content
- Multi-college conference deals
These are bespoke contracts. The price varies by data volume, support model, and integration depth. If your organization is in this category, the contact form on the Enterprise page is the entry point, not the public Starter or Pro tiers.
How to Decide Which Tier
Use this decision tree:
- I want to read and learn: Starter. Even at $9.99/mo the content + framework is the value.
- I'm a coach who scouts opponents weekly: Starter is the entry; you'll likely use it for months before considering Pro. Pro's team-workspace only matters if multiple people on your staff use it.
- I'm a parent or player serious about development: Starter. The 12-lens system applied to NBA archetype film + your own tape is the whole product.
- I'm an analyst or journalist: Starter for personal use; Pro if you produce content/products that resell the analysis.
- I run a D-I program or pro front office: Pro. The workflow tools and team workspace are what justify the price relative to enterprise alternatives.
- I'm a franchise or large media buyer: Enterprise. Talk to us about a custom contract.
Want to see if it fits? Run a matchup through the free scout first, no account needed. Starter is then $9.99/mo with one-click cancellation, no annual commitment, no auto-renew traps.
$9.99 a Month, Stated Up Front
There is no free trial, and no countdown running in the background. The honest "try before you commit" is the free scout: it needs no account and no card, so you can run a real matchup through it and judge the output before you decide anything.
Starter is $9.99/month with one-click cancellation, no annual lock-in, and no auto-renew traps. The low price keeps it accessible to individual coaches, players, and parents while funding the continued per-possession data work behind the framework.
Where to Go Next
Comparison context: the basketball scouting software stack 2026, 5 tools compared, Synergy Sports pricing in 2026, free Synergy alternatives for high school coaches.
ROI math: should you pay for a basketball scouting subscription? 2026 ROI guide.
Product framework: the 12-lens system, twelve ways to watch the same possession.
Or skip directly to choose your plan.